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Data-driven, multi-phased approach identifies Zix as the gold standard
With the company rebrand, Zix’s goals were to build on its trusted reputation and energize customers, prospects, partners, employees and shareholders around the company’s purpose and vision. The new design and messaging are most visible across its web site, collateral and communications.
“Our company has a lot to be proud of. We have industry-leading
solutions and exceptional employees who understand email security and
the demands for solutions that are easy to use. We also have a trusted
reputation with an impressive customer base,” said
The rebrand’s design and messaging were developed through a data-driven, multi-phased approach including:
1. Research of trends, competitors and cultural analysis
2. Interviews with internal stakeholders, customers and prospects
3. Development of rebrand concepts that communicated company differentiators and enabled the company to showcase its leadership in the security industry
4. A survey of 900 IT decision-makers, security and compliance professionals and IT administrators to validate concepts based on resonance and influence on purchasing and referrals
“Our new brand respects the company’s history and the trust we’ve earned
across nearly two decades in the security industry. It also elevates the
company’s design and messaging to fit not just the strengths that we see
in our company but the advantages our customers see in us,” said
Since its founding, Zix has gained the trust of nearly 15,000 business
customers by delivering industry-leading email encryption, providing a
superior experience from product, to deployment, to support, and
addressing the evolving needs and demands of its customers. To learn
more, view the
rebrand video featuring
About
View source version on businesswire.com: http://www.businesswire.com/news/home/20170207005569/en/
Source:
Zix Company Contact
Taylor Johnson, 214-370-2134
tjohnson@zixcorp.com
or
Zix
Investor Contact
Liolios Group, Inc.
Matt Glover and Najim
Mostamand, 949-574-3860
ZIXI@liolios.com